Most development frameworks start with a question: what's your goal?
The problem with the question isn't that it's wrong; it's that it's premature. Setting a goal before understanding yourself is building a plan for an imaginary person.
Most of the clients we work with reached the goals they assumed would make them happy and found them empty. Not because the goals were wrong — because they were goals for a hypothetical self.
The Coring methodology starts with Phase One — Self — before moving to Phase Two — Life. We ask uncomfortable questions before we ask practical ones. Understanding precedes design.
The result: by the time you reach the goal-setting stage, the goals are yours. Not someone you're trying to become.
